Metadata, provides a further context for the other data available. In the case of products it may be the parameters of that product; how much it costs, how well it works, the guarantee it comes with. For services it may be the coverage, features and contract. In the case of films it is, the actor, director and genre, wine, tannic, oak and grape variety.
Whatever the metadata available about a certain category, it is rare that it is ever incorporated into analysis, yet these facts coupled with other data can make predictions far more accurate.
When appropriate metadata is available, our CustomerFusion ModelTM allows for metadata to be incorporated into the analysis. |
