Our Services
 
  Making sense of data
  Listen to your customers
  Watch your customers
  Learn from the experts
 
Homepage About Us Links Careers Contact Us
         
 
Sorting Out Demand
 

“If the 20th century was about sorting out supply, the 21st is going to be about sorting out demand.”

Wired 16/3

CustomerFusion has taken the analytical developments it has made as part of the Netflix Prize and leveraged them to answer common business questions.

Our optimum approach listens to and watches customers whilst learning from the experts. Only by combining these different silos of data can maximum insight be derived for achieving competitive advantage.

We interrogate data using our approach of algorithm combinations written for each specific application. Our approach to common business issues improves the accuracy of insight in four ways:

  • Use of advanced algorithms
  • Combining multiple algorithms
  • Understanding meaning in data structure
  • Use of psychological insights

The approach we use is currently going through the patenting process.

 
Links
 
NetFlix Prize
You can watch our progress in the Netflix Prize here - team “Just a Guy in a Garage”
 

Wired Article
A recent Wired article about our involvement in the NetFlix Prize.

 
Harvard Business Review Podcast
The Internet, the brain and the future of Business
 
Sonntags Zeitung (part one)
Sonntags Zeitung (part two)
An article in the leading Swiss newspaper (In German)
 
Gavin Potter’s blog
Musings on the NetFlix Prize
 
Seth Godin’s blog
Sorting out demand
 
Business in a Virtual World
Business book about Exploiting Information for Competitive Advantage